This is my response to the D&AD New Blood, the Purdey's brief. The brief said to redesign Purdey`s Rejuvenate multivitamin fruit drink and to design a new packaging concept, Natural Energy. Rejuvenate is the flavor that is already launched, with success. Natural Energy is the new flavor that is being launched
in the future.
The idea behind my design is to make these two flavors come together as individuals. It is based on the fact that Purdey`s Rejuvenate has to have a dark design because it is sensetive to the light and Purdey`s Natural Energy has no restrictions for what the bottle may look like. So the designs are contrast to each other.
Visually my goal has been too make design with contrast and to try to visualize the flavors in the designs.
Hope you enjoy it!
